When a company has some intangible property that might have business applications,but the firm does not want to develop those applications itself,_____ makes sense.

Question

Quizplus · Accepted Answer

Licensing allows a company to earn revenue from its intangible property without developing the applications itself. The licensor grants the right to use its property to a third party in exchange for royalties or other forms of compensation. This can be a good option for a company that wants to capitalize on its intangible assets but does not want to invest in the development of related business applications. Exporting, turnkey projects, and wholly owned subsidiaries are not relevant to this scenario.

When a Company Has Some Intangible Property That Might Have