It is more important to have a common culture in firms employing a localization strategy than a transnational strategy.

Question

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In firms employing a localization strategy, it is more important to adapt and cater to the local culture, language, and customer preferences of different countries or regions. Thus, having a common culture may not be as crucial as flexibility and customization. On the other hand, firms using a transnational strategy seek to balance global efficiency with local responsiveness, so having a shared culture and values can help ensure consistency and communication across different locations.

It Is More Important to Have a Common Culture in Firms