Which of the following is not associated with firms following the global standardization strategy?

Question

Quizplus · Accepted Answer

Firms following the global standardization strategy typically do not customize their product offerings and marketing strategies to local conditions. This strategy is focused on achieving cost reduction through standardization, which is only possible with relatively low pressures for local responsiveness. The strategy also relies on using cost advantage to support aggressive pricing in world markets.

Which of the Following Is Not Associated with Firms Following