_____ strategy is most appropriate when there are substantial differences across nations with regard to consumer tastes and preferences.

Question

Quizplus · Accepted Answer

Localization strategy is the most appropriate when there are substantial differences across nations with regard to consumer tastes and preferences. This strategy involves tailoring the product, promotion, and distribution strategies to meet the unique needs of customers in each local market. It allows companies to adapt to local conditions and gain a competitive advantage by better meeting the needs of local consumers.

_____ Strategy Is Most Appropriate When There Are Substantial Differences