Firms that pursue a transnational strategy are trying to simultaneously do all of the following except:

Question

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Firms pursuing a transnational strategy seek to achieve a balance between global integration and local responsiveness. This strategy aims to achieve low costs through location economies and economies of scale and learning effects, as well as foster a multidirectional flow of skills between different subsidiaries. However, standardizing the product offering for the global market is not a goal of the transnational strategy, as the strategy aims to adapt to local market conditions and meet local customer preferences.

Firms That Pursue a Transnational Strategy Are Trying to Simultaneously