A firm that depends more on mass media advertising to communicate the marketing message to potential consumers is using a _____.

Name: A firm that depends more on mass media advertising to communicate the marketing message to potential consumers is using a _____.
Brand: Quizplus
Rating: 4.7 (52 reviews)

Question

Quizplus · Accepted Answer

Although some firms employ only a pull strategy and others only a push strategy, still other firms combine direct selling with mass advertising to maximize communication effectiveness.

A Firm That Depends More on Mass Media Advertising to Communicate