Another name for long-term cooperative relationships between two or more companies who agree to commit resources to develop new products is
A) horizontal integration.
B) outsourcing.
C) strategic alliance.
D) joint venture.
E) vertical integration.

Question

Quizplus · Accepted Answer

The term "strategic alliance" best describes long-term cooperative relationships between two or more companies who agree to commit resources to develop new products. Horizontal integration refers to the process of merging companies that operate on the same level in the value chain, while outsourcing involves hiring a third-party contractor to perform tasks or services. Joint ventures and vertical integration involve collaboration between companies, but they are not specific to developing new products.

Another Name for Long-Term Cooperative Relationships Between Two or More