A key to making a strategic alliance work is
A) having one partner handle daily operations.
B) selecting the right partner.
C) sharing all knowledge.
D) enforcing one culture for both partners.
E) reducing investment in the alliance to a minimum.

Question

Quizplus · Accepted Answer

Selecting the right partner is crucial to making a strategic alliance work. The partner should have complementary skills and resources that can help achieve shared goals. If the wrong partner is chosen, it can lead to conflicts, misunderstandings, and failure of the alliance. The other options may have some relevance but are not as critical to the success of the alliance as selecting the right partner.

A Key to Making a Strategic Alliance Work Is