What are the risks associated with licensing as a means of entering overseas markets?
A)Licensing limits a company's ability to coordinate strategic moves across countries.
B)A company may lose control of its technology.
C)A company may lose control over its manufacturing,marketing,and strategic functions.
D)All of these choices.
E)None of these choices.

Question

Quizplus · Accepted Answer

Licensing carries several risks such as limiting a company's ability to coordinate strategic moves across countries, losing control of its technology, manufacturing, marketing, and strategic functions. Therefore, all of these choices are correct.

What Are the Risks Associated with Licensing as a Means