The razor-and-blade strategy was pioneered by
A) Procter & Gamble.
B) Sony.
C) Toyota.
D) Ford.
E) Gillette.

Name: The razor-and-blade strategy was pioneered by A) Procter & Gamble. B) Sony. C) Toyota. D) Ford. E) Gillette.
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Question

Quizplus · Accepted Answer

The razor-and-blade strategy, also known as the razor-and-cartridge model, was first used by Gillette in the early 1900s, where they sold razors cheaply and made profits through selling expensive replacement blades.

The Razor-And-Blade Strategy Was Pioneered by