Fragmented industries typically have low barriers to entry.
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Q3: Innovators and early adopters are typically reached
Q4: Because franchisees essentially own their own businesses,they
Q4: A fragmented industry is composed of a
Q8: Both innovators and early adopters enter the
Q8: Development of a mass market is the
Q11: The challenge in a fragmented industry is
Q17: Different strategies are often required to support
Q19: Through chaining, companies increase their buying power,
Q19: As a result of fierce competition in
Q20: The shakeout strategy of share-increasing is put
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