The late majority refers to the customers who purchase a new technology or product only when it is clear it will be around for a long time.

Question

Quizplus · Accepted Answer

The statement is true. The late majority is the group of customers who adopt a new technology or product only after it has been established in the market and proven to be reliable and effective. They tend to be risk-averse and prefer to wait and see before making a purchase decision.

The Late Majority Refers to the Customers Who Purchase a New