Companies in a weak competitive position in the growth stage of the industry life cycle can use a market concentration strategy to find a viable competitive position.

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A market concentration strategy involves focusing resources and efforts on a narrow segment of the market in order to establish a strong competitive position. This can be particularly effective for companies in the growth stage of the industry life cycle who may find it difficult to compete with larger, more established companies. By concentrating on a specific customer segment or niche, these companies can differentiate themselves from their competitors and establish a strong market position.

Companies in a Weak Competitive Position in the Growth Stage