Differentiation on the basis of innovation and technological competency depends on the research and development function.
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Q9: Both the way a product is differentiated
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Q12: Companies that successfully pursue a cost leadership
Q13: Market segmentation addresses the "what" portion of
Q15: To pursue a successful business model,managers must
Q16: A firm's business model should contain three
Q17: All focus strategies entail serving a specific
Q17: Once a focused differentiator gains competitive advantage
Q18: Cost leaders ignore the many different market
Q19: Strategic group analysis allows managers to focus
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