Which of the following is not a generic competitive strategy?
A) Cost leadership
B) Differentiation
C) Focused cost leadership
D) Focused differentiation
E) Innovation

Question

Quizplus · Accepted Answer

Innovation is not a generic competitive strategy. It is a way of creating new products, services, or processes to meet customer needs and create a competitive advantage. The four generic competitive strategies are cost leadership, differentiation, focused cost leadership, and focused differentiation.

Which of the Following Is Not a Generic Competitive Strategy