A differentiated product is a product that
A) looks different from rival products.
B) better satisfies customer needs than rival products do.
C) is packaged in a unique and eye-appealing manner.
D) always costs more than rival products.
E) always costs less than rival products.

Question

Quizplus · Accepted Answer

A differentiated product is a product that better satisfies customer needs than rival products do. The differentiation can be achieved through various features such as design, functionality, or customer service. Cost is not necessarily a defining factor in differentiation, as a differentiated product can either cost more or less than rival products, depending on the specific market and customer base.

A Differentiated Product Is a Product That