A differentiation strategy is based on creating a product that customers perceive as being
A) about the same as other available products.
B) distinct.
C) the least costly product in the industry.
D) the most costly product in the industry.
E) somewhat faddish in nature.

Question

Quizplus · Accepted Answer

A differentiation strategy aims to create a product that is distinct from other products in the market. This differentiation can be in terms of product features, quality, design, or brand image. The goal is to make the product stand out in the minds of customers and create a strong brand identity that sets it apart from competitors.

A Differentiation Strategy Is Based on Creating a Product That