Jordan's ice cream stand offers different combinations of premium flavors,cones,and toppings to create hundreds of extravagant,customized products.Which generic strategy is Jordan following in the restaurant industry?
A) Cost leadership
B) Differentiation
C) Focused cost leadership
D) Focused differentiation
E) Both cost leadership and differentiation simultaneously

Question

Quizplus · Accepted Answer

Jordan's ice cream stand is focusing on differentiation by offering a wide range of customized products through combinations of premium flavors, cones, and toppings. They are not focused on cost leadership and are not offering a lower cost product than their competitors. They may be targeting a specific niche or focused segment with their unique and extravagant products, which would align with a strategy of focused differentiation.

Jordan's Ice Cream Stand Offers Different Combinations of Premium Flavors,cones,and