Companies that successfully differentiate a product often charge ____ prices for them.
A) premium
B) exorbitant
C) below cost
D) average
E) none of these choices

Question

Quizplus · Accepted Answer

When a company successfully differentiates a product, it creates a perceived unique value in the minds of consumers. As a result, consumers are willing to pay a higher price for that value, resulting in premium pricing.

Companies That Successfully Differentiate a Product Often Charge ____ Prices