Generally speaking,a differentiator chooses to divide its market into
A)one generic market.
B)two or three major segments.
C)niches and segments in which customers will pay premium prices.
D)as few segments as possible.
E)None of these choices.

Question

Quizplus · Accepted Answer

A differentiator typically chooses to target niches and segments in which customers are willing to pay premium prices. By focusing on these specific segments, the differentiator can offer unique and high-quality products or services that stand out from the competition and command a higher price. This approach can lead to higher profit margins and a more loyal customer base. Dividing the market into too few or too many segments can result in missed opportunities or diluted efforts.

Generally Speaking,a Differentiator Chooses to Divide Its Market into