If a product is to be properly commercialized,there must be integration between
A) research and development (R&D) and marketing.
B) R&D and materials management.
C) marketing and materials management.
D) finance and marketing.
E) marketing and after-sales support.

Question

Quizplus · Accepted Answer

For a product to be properly commercialized, there must be coordination between the research and development (R&D) team that creates the product and the marketing team that promotes it. R&D develops the product, and marketing determines how it will be sold to consumers. Therefore, there must be integration between R&D and marketing. Materials management (B) and finance (D) are also essential, but they are not the only factors involved in commercializing the product. After-sales support (E) is important in ensuring customer satisfaction after the product has been sold, but it is not directly related to commercializing the product.

If a Product Is to Be Properly Commercialized,there Must Be