The punctuated equilibrium view can also be described as a freezing and unfreezing process in an industry's life cycle.

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The punctuated equilibrium view suggests that industries go through periods of stability (equilibrium) punctuated by rapid change (discontinuity), rather than a continuous and gradual evolutionary process. This can also be described as a freezing and unfreezing process in the industry's life cycle, where the industry remains relatively stable for long periods (freezing) and then experiences sudden and significant changes (unfreezing).

The Punctuated Equilibrium View Can Also Be Described as a Freezing