A firm that is pursuing a localization strategy will typically use a global-area structure.

Name: A firm that is pursuing a localization strategy will typically use a global-area structure.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A localization strategy emphasizes adapting products and marketing to local markets. A global-area structure groups countries into regions based on geographic proximity and cultural similarities, which aligns with the localization strategy's focus on local adaptation.

A Firm That Is Pursuing a Localization Strategy Will Typically