What accounts for the high failure rate of all new products that reach the marketplace?
A)Market entry on too small a scale
B)Poor commercialization of the new-venture product
C)Poor corporate management of the new-venture unit
D)All of these choices
E)None of these choices

Question

Quizplus · Accepted Answer

All of these factors can contribute to the high failure rate of new products. Market entry on too small a scale can limit the reach of the product and prevent it from gaining momentum. Poor commercialization can result in ineffective marketing, pricing, or distribution strategies. Poor corporate management can lead to misallocation of resources, lack of support or guidance for the new venture, or poor decision making. All of these factors can ultimately contribute to a product's failure in the marketplace.

What Accounts for the High Failure Rate of All New