Honda intended to become a market leader in the small motorbike category by approaching Sears with the idea of marketing to non-traditional customers.

Question

Quizplus · Accepted Answer

Honda's strategy to become a market leader in the small motorbike category involved targeting non-traditional customers directly, not through Sears. They focused on creating a new market segment by appealing to casual and recreational riders.

Honda Intended to Become a Market Leader in the Small