Rhone-Rohrer Chemicals,a French leader in specialty chemicals used an ethnocentric policy to approach international markets.It followed the same domestic marketing and management practices in foreign markets.Rhone-Rohrer Chemicals' international expansion failed miserably because Rhone-Rohrer Chemicals suffered from

Question

Quizplus · Accepted Answer

Rhone-Rohrer Chemicals' approach of following the same domestic marketing and management practices in foreign markets indicates cultural myopia, which is the belief in the superiority of one's own culture and the inability to understand or appreciate another culture. This approach often leads to failure in international expansion as it does not consider the cultural differences and diversity of foreign markets.

Rhone-Rohrer Chemicals,a French Leader in Specialty Chemicals Used an Ethnocentric