Elderly travelers as well as those who are physically challenged find it hard to climb stairs when they are allotted motel rooms which are not on the first floor.The Convenience Inn has succeeded in catering to this specific group of customers via its motels,all of which have one floor of rooms with no stairs to climb.Which of the following refers to The Convenience Inn's success in identifying distinct groups of consumers whose needs,wants,and purchasing behavior differ from others in important ways?

Question

Quizplus · Accepted Answer

The Convenience Inn's success in identifying distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways is an example of market segmentation. Market segmentation involves dividing a market into smaller groups of consumers with similar needs or characteristics, and creating products or services that cater to those specific groups. In this case, The Convenience Inn has identified the specific needs of elderly and physically challenged travelers and has created a product (motel rooms on one floor with no stairs) to cater to their needs.

Elderly Travelers as Well as Those Who Are Physically Challenged