Which of the following is a characteristic of fragmented retail systems?
A)long channels of distribution
B)single-layer distribution systems
C)lower sales call to sales order ratio
D)relatively smaller sales force compared to concentrated retail systems
E)promotion of direct interaction between retailers and firms

Question

Quizplus · Accepted Answer

Fragmented retail systems typically have long channels of distribution, which means there are more intermediaries between the manufacturer and the final consumer. This leads to inefficiencies and higher costs.

Which of the Following Is a Characteristic of Fragmented Retail