The sales manager for Smith Exports is deciding on the firm's distribution strategy in several markets.He wants to know which factor is likely to shorten channel length in a particular country.Which of the following factors helps a firm shorten channel length?
A) entry of large discount superstores
B) firm's insistence on dealing with wholesalers instead of manufacturers
C) fragmentation of a retail system
D) small sales force
E) smaller sales orders generated from sales calls
Correct Answer:
Verified
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