The Jacoby Winery from California's Sonoma Valley requires its retailers to educate customers about wines and help them make the right choice from a large array of brands.This is particularly more so in international markets,because American wines are relatively less well-known abroad._____ refers to the expertise,competencies,and skills of established retailers in a nation,and their ability to sell and support the products of international businesses.

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Channel quality refers to the expertise and capabilities of retailers in selling and supporting the products of international businesses. In this case, the Jacoby Winery requires retailers to educate customers about their wines and help them make the right choice, indicating the importance of channel quality in international markets for American wines.

The Jacoby Winery from California's Sonoma Valley Requires Its Retailers