The country of Jeenah was closed to foreign influences for almost one hundred years.Due to a deteriorating economic situation,the country recently opened up its market to foreign companies.All of a sudden,consumers in Jeenah faced an abundance of brand choices in various product categories,many of which were new products that locals had not heard of or used before.According to research,when do consumers usually use the country of origin as a cue when evaluating a product?
A) when a firm tries to deemphasize its foreign origins
B) when consumers lack detailed knowledge of a product
C) when an advertising campaign stresses the positive performance attributes of a product
D) when a limited number of messages compete with each other for consumers' attention
E) when a firm resorts to personal selling instead of mass media advertising
Correct Answer:
Verified
Q74: In terms of communication strategy,_ refers to
Q75: _ is one factor that determines the
Q76: _ is/are a potentially critical variable that
Q77: Which of the following is a drawback
Q78: Which of the following is true of
Q80: While wines from the United States have
Q81: If a firm is unable to keep
Q82: Which of the following is necessary for
Q83: Which of the following is true of
Q84: Which of the following is an argument
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents