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When Jones Foods Decided to Enter Germany,a Highly Developed Market,it

Question 63

Multiple Choice

When Jones Foods decided to enter Germany,a highly developed market,it found that it competed with hundreds of brands.In terms of communication strategy,in highly developed countries such as Germany which is typically true?


A) noise is extremely high
B) source effects are always positive
C) country of origin effects are not applicable
D) cultural barriers do not exist
E) pull strategies are more important than push strategies

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