Which kind of strategy do firms in consumer goods industries that are trying to sell to a large segment of the market generally favor?

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Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor pull strategy. This involves creating demand for their products among consumers through effective advertising, promotion, and other marketing activities, which in turn encourages retailers to stock and sell those products. This approach is more effective for generating sales among a large and diverse customer base.

Which Kind of Strategy Do Firms in Consumer Goods Industries