Which of the following marketing strategies relies on access to advertising media?
A)personal selling
B)direct selling
C)push strategy
D)pull strategy
E)copy testing

Name: Which of the following marketing strategies relies on access to advertising media? A)personal selling B)direct selling C)push strategy D)pull strategy E)copy testing
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A pull strategy relies on advertising media to create consumer demand, encouraging them to seek out the product, thereby pulling it through the distribution channel.

Which of the Following Marketing Strategies Relies on Access to Advertising