Amber Engineers Inc.wants to be able to customize products for different national markets and in turn increase its customer responsiveness.However,the fixed costs associated with its production are high.Hence,these functions will be performed most efficiently if Amber Engineers

Question

Quizplus · Accepted Answer

Adopting flexible manufacturing technologies would help in achieving mass customization without significantly increasing fixed production costs. This would enable Amber Engineers to customize products for different national markets and increase customer responsiveness efficiently. Setting up a production facility that is well suited for mass production (A) may not be effective for customization, and establishing multiple manufacturing facilities in each major national market (B) may increase fixed costs. Increasing each manufacturing unit's minimum efficient scale of output (C) may not be practical for customization. Locating the production unit in countries that have fluctuations in exchange rates (E) would not directly address the issue of customization.