Omega,Inc.is considering international expansion and wants to know if it is likely to command a high price for its fitness product.In which of the following situations can Omega,Inc.command higher prices for its fitness product in a foreign market?
A)the product is widely available in the foreign market
B)sales volumes is relatively low in the foreign market
C)the product offers greater value to customers in the foreign market
D)the product is more suitable to other foreign markets
E)domestic competitors are selling alternatives at reduced prices

Question

Quizplus · Accepted Answer

If the product offers greater value to customers in the foreign market, then Omega,Inc. can command higher prices for its fitness product. Customers are willing to pay more if they perceive the product to be of high value to them.

Omega,IncIs Considering International Expansion and Wants to Know If It