Omega,Inc.,a maker of personal fitness trackers (like Fitbit)was the first mover into the country of Malnesia.As the first mover in a new product area,Omega,Inc.had to spend a lot of money educating the population of Malnesia about fitness and tracking one's fitness.In addition,they also had to spend money in developing a distribution channel.The costs that Omega,Inc.incurred in Malnesia as the first mover are called

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The costs incurred by Omega, Inc. in Malnesia as the first mover are called pioneering costs. These costs include educating the population about the product and developing a distribution channel.

Omega,Inc,A Maker of Personal Fitness Trackers (Like Fitbit)was the First