The locally manufactured Nirma was a popular mainstream brand of detergent in India.However,with the entry of a foreign multinational such as Procter & Gamble into the Indian market,Nirma began to lose market share.According to Christopher Bartlett and Sumantra Ghoshal,how can Nirma differentiate itself from foreign multinationals?

Question

Quizplus · Accepted Answer

Focusing on market niches can help Nirma differentiate itself from foreign multinationals. Nirma can identify specific segments of the market where they have a competitive advantage or can cater to unmet needs. This will allow them to offer unique products and services that foreign multinationals may not be able to match. Licensing their core technologies (A) or entering into turnkey projects (B) may not be feasible or realistic for Nirma. Standardizing their product offerings (C) may actually make it harder for them to stand out in the market. Raising trade barriers (E) may go against the principles of free trade and may not be a sustainable long-term strategy.

The Locally Manufactured Nirma Was a Popular Mainstream Brand of Detergent