A strategy that focuses primarily on increasing the attractiveness of a product is referred to as a low-cost strategy.

Name: A strategy that focuses primarily on increasing the attractiveness of a product is referred to as a low-cost strategy.
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A low-cost strategy is focused primarily on reducing the cost of production, distribution, and marketing of a product. A strategy that focuses on increasing the attractiveness of a product is referred to as a differentiation strategy.

A Strategy That Focuses Primarily on Increasing the Attractiveness of a Product