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In a Bid to Compete Better in a Highly-Competitive Fitness

Question 34

Multiple Choice

In a bid to compete better in a highly-competitive fitness products market,Omega is focusing primarily on increasing the attractiveness of its product.What Omega is doing is referred to as a


A) standardization strategy.
B) differentiation strategy.
C) target-identification strategy.
D) low-cost strategy.
E) profitability strategy.

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