Which of the following strategies focuses on increasing profitability by customizing the firm's goods or services so that they provide a good match to tastes and preferences in different national markets?

Question

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The localization strategy aims to maximize profitability by customizing the firm's goods or services to meet the unique tastes, preferences, and cultural differences of consumers in different national markets. This approach recognizes that there are significant differences in consumer behavior and preferences around the world and seeks to adapt products and services to meet these specific needs.

Which of the Following Strategies Focuses on Increasing Profitability by Customizing