Managing an alliance successfully requires building interpersonal relationships between the firms' managers,or what is sometimes referred to as
A)relational capital.
B)interorganizational synergy.
C)power equilibrium.
D)symbiotics.
E)intraorganizational coordination.

Question

Quizplus · Accepted Answer

Building interpersonal relationships between the firms' managers is referred to as relational capital. This is important in managing an alliance successfully as it helps to establish trust, communication and cooperation between the firms, which can enhance the effectiveness of the partnership. Therefore, relational capital is the best choice.

Managing an Alliance Successfully Requires Building Interpersonal Relationships Between the Firms