The concept of the "euro-consumer" is a myth.

Name: The concept of the "euro-consumer" is a myth.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The idea of a single European consumer with homogeneous tastes and preferences is not supported by empirical evidence, as cultural, economic and social differences among European countries affect consumer behavior and choices. Therefore, the euro-consumer is more a marketing construct than a reflection of reality.

The Concept of the "Euro-Consumer" Is a Myth