When Shop Smart opened its first super market in China it was unable to generate any sales.After conducting research,it was understood that the local sales personnel found it difficult to communicate with the American store managers.In addition,Chinese consumers found it difficult to shop in the American way.Shop Smart's failure in China can be attributed to the lack of
A)cross-cultural literacy.
B)class consciousness.
C)a first-mover advantage.
D)Confucian dynamism.
E)ethnocentrism.

Question

Quizplus · Accepted Answer

Shop Smart's failure in China can be attributed to the lack of cross-cultural literacy, which includes the ability to understand and adapt to the cultural differences between China and the United States in terms of communication styles, business practices, and consumer behaviors.

When Shop Smart Opened Its First Super Market in China