When Galaxy Ventures,a real estate company,entered the low cost housing business,the market was already saturated with other players.Thus,the company was forced to exit the market due to lack of customer loyalty and substantial dividends.Which of the following is a term used to described the situation faced by the company?
A)First-mover disadvantages
B)Late-mover disadvantages
C)Last-in first-out disadvantages
D)Comparative disadvantages
E)Absolute disadvantages

Question

Quizplus · Accepted Answer

The situation faced by Galaxy Ventures is described as late-mover disadvantages. This refers to the difficulty faced by companies entering an already saturated market where other players have established customer loyalty and substantial dividends. As a late-mover, Galaxy Ventures faced greater challenges in gaining a foothold in the market and competing effectively.

When Galaxy Ventures,a Real Estate Company,entered the Low Cost Housing