A magazine advertisement for a weight loss product includes before and after photos of a woman who supposedly lost 50 pounds in 3 weeks while taking the product.The bottom of the ad includes the statement,"Results are not typical." This statement is an example of a(n)
A)anecdote.
B)placebo.
C)testimonial.
D)disclaimer.

Question

Quizplus · Accepted Answer

The statement "Results are not typical" is a disclaimer, which is a statement that aims to limit a company's liability by indicating that the results advertised may not be typical or representative of the average consumer's experience. In this case, the disclaimer suggests that while the woman in the before and after photos was able to lose 50 pounds in 3 weeks with the product, this may not be the case for all users.

A Magazine Advertisement for a Weight Loss Product Includes Before