An important lesson from the product-process matrix is:
A)Give importance to product choice decisions over process choice decisions
B)Give importance to process choice decisions over product choice decisions
C)Give importance to aligning product choice decisions and process choice decisions
D)Most firms should operate off the diagonal to achieve competitive status

Question

Quizplus · Accepted Answer

The product-process matrix suggests that the best way to achieve competitive advantage is by aligning product choice decisions with process choice decisions. This means that companies need to choose a manufacturing process that is best suited to the characteristics of the product they want to make. For example, high-volume products are best produced using a continuous process, while low-volume products are best produced using a job shop process. By aligning these decisions, companies can achieve greater efficiency, quality, and customer satisfaction.

An Important Lesson from the Product-Process Matrix Is