Mass customization is defined as:
A)Producing whatever the customer wants
B)Making a small variety of products by use of mass production
C)Producing a large variety of products at approximately the same cost as mass production
D)Customizing products using economies of scale

Question

Quizplus · Accepted Answer

Mass customization refers to the ability to produce a large variety of products at approximately the same cost as mass production. The key is to use flexible manufacturing techniques, such as modular production and computer-aided design, to enable unique configurations of standardized components and parts, rather than making each product from scratch. This approach allows companies to meet individual customer needs without sacrificing economies of scale.

Mass Customization Is Defined As