A company uses proprietary computer software to offer services that other companies have not been able to emulate.These services have enabled Marketing to enter new markets and have caused new organizational structures to be formed.This is an example of which of the following?
A)Objective
B)Mission
C)Distinctive competence
D)Strategic decision

Question

Quizplus · Accepted Answer

This scenario describes the company's distinctive competence, which is a unique set of skills or resources that gives a company a competitive advantage. The proprietary software allows the company to offer services that other companies cannot, which has allowed them to enter new markets and create new organizational structures. This is a key aspect of the company's competitive strategy.

A Company Uses Proprietary Computer Software to Offer Services That