The proclivity of evoked mating strategies to vary cross-culturally may be based upon differences in the

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The value placed on chastity and parental investment can vary significantly between cultures and may influence the use of evoked mating strategies. For example, in cultures where chastity before marriage is highly valued, men may be more likely to use longer courtship and investment strategies to win over a mate, while in cultures that place less value on chastity, more short-term and promiscuous strategies may be employed.

The Proclivity of Evoked Mating Strategies to Vary Cross-Culturally May